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Aurora Ramen
Updated Dec 1, 2025
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Aurora Ramen Franchise Kit

Aurora Ramen blends a signature fire broth with automation to enable 1,200 sq ft units that run lean.

Craft obsessedData fluentPeople first
HQ • Austin, TXUnits live • 3Avg ticket • $22
Initial investment
$395,000 – $565,000
Signature items
Fire broth ramen, Smoked mushroom gyoza
Franchise Overview

Aurora Ramen is a chef-led, tech-enabled noodle bar optimized for ghost kitchen expansion with signature fire broth and a cult delivery following.

Updated Dec 1, 2025Red flags: 2
Fee sheet

Initial Franchise Fee

Benchmarked against US fast-casual comps with similar AUV.

Flag for advisor review before final approval.

$45,000

Range $40,000 – $55,000

Ongoing Royalty

Supports field ops budget while staying within typical 5-6.5% band.

6.0%

Range 5.0% – 7.0%

Brand Fund Contribution

Covers paid acquisition for opening markets in year one.

2.0%

Range 1.0% – 2.5%

Technology Platform

POS, loyalty, and AI knowledge base hosting package.

$350

Range $250 – $450

Agreement outline

Grant of Franchise

Defines territory, exclusivity, and renewal terms.

Fees and Payments

Summarizes upfront and ongoing fees, including tech stack.

Operations Support

Outlines training, supply chain, and AI knowledge base access.

Brand Standards

Details quality, menu, and marketing compliance expectations.

Term and Default

Human review

Lists grounds for termination and cure periods.

Dispute Resolution

Specifies jurisdiction and mediation requirements.

Rollout plan
  1. Finalize franchise kit for legal reviewPREP • Week 2

    Review FDD draft, fee sheet, and brand narrative.

    Owner: ADVISOR

  2. Build franchise micrositePREP • Week 4

    Launch lead capture with AI FAQ and NDA workflow.

    Owner: BRAND

  3. Train first franchisee teamLAUNCH • Week 8

    Deploy manual builder outputs and quizzes.

    Owner: OPS

  4. Collect first 3 lead conversionsSCALE • Week 10

    Track scoring accuracy and manual overrides.

    Owner: BRAND

AI drafts
AI Draft v1AI

Initial AI draft seeded from brand intake answers.

  • Updated positioning statement to highlight chef-led story.
  • Clarified support obligations in Section 12.
  • Flagged earnings claim that requires legal review.
Red flags to resolve
Attorney review on Item 19 disclosuresCRITICAL

Confirm earnings claim language aligns with FTC Franchise Rule and state addenda.

Due Dec 4, 2025

Upload final kitchen equipment listWARNING

Needed to complete CAPEX section of the money model.

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